Friday, April 12, 2013

Journal #10 - Personal Stance on Privacy



                Having a Facebook gives me a sense of identity, and I only have one just in case someone wants to look me up and contact me.  So to sum it up, I only have a profile to provide my friends and family another medium to contact me.  I don't update my friends on what I'm having for lunch and post a picture of a burrito I am about to eat from Chipotle.  I think that is unnecessary and find it annoying when people do that.  I don't even complain about a bad day that I am having.   My status on Facebook is usually an announcement about something important going on in my life.  For instance, there is an event that I am going to called Life In Color in Lawrence and I created an event and invited my friends about it just in case they wanted to come along.
                As a society we give too much information on the Internet, Google and Facebook even ask for a phone number to associate with your account.  They claim it is for an extra layer of security, but I think an email address is efficient enough.  Even though I was reluctant to give mine to Facebook I still did, with the logic that if my friends wanted to contact me they can look me up by my phone number.  But I personally know all the friends I have on Facebook, unlike some people who think it's a contest of how many Facebook friends they have and they only have meet 5 or 6 in reality.  There are alternatives to added security, the best method that I noticed and really liked is one used by BioWare's MMORPG Star Wars - The Old Republic.  This layer of security is optional to the player but very affective if you choose to use it:  when logging on, the game asks for a username, password, and the optional layer security is a place to enter a security key (See Figure 1.1).  This isn't a predetermined security key, it is generated on the fly from an iPhone app that is associated with your account.  When you log on, you use the iPhone app to generate a random key, and then you enter the generated key on the log on screen.  If the security keys match you are granted access to your account, if not then your account locks.  An email is sent to your email address notifying you that someone tried to tamper with your account and includes instructions on how to unlock your account.  This would be a good layer of security for online banks, online stores, and any other business transacting money.  Ecommerce could learn something from computer games, good job BioWare.
Figure 1.1
Click to enlarge image.


                Being anonymous adds a layer of security to the user, and other than a web site asking a few questions to verify the user's identity I think the user should be anonymous.  Otherwise some layers of security won't work, like BioWare's security key.  I was online the other day surfing Youtube and saw an advertisement for Pizza Hut.  The odd thing was I was about to open another browser tab to order pizza online.  How did Google Adsense even know that I was hungry for pizza?  Did Google Adsense know that I order pizza online about once per month and it's been almost a month since I've ordered?  I found that weird and disturbing.  Sure enough the advertisement convinced me to order from Pizza Hut and not Papa John's like I usually do.  This fact makes me wonder if Google is keeping tabs on my spending habits and have already created a psychological profile of me.  This makes me wonder if we have any privacy left on the Internet.

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